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The Surprising Opportunity With Local Commercials

Local TV commercials get a bad rap. If advertising were a family at Thanksgiving dinner, local TV ads would be the crazy…

WFH During COVID: Cut Yourself Some Slack

I started out writing a blog about how to stay productive and sane when working from home. Then the ‘tips for staying…

Why Your COVID Messaging May Be Missing the Mark

America is under house arrest––without the ankle bracelet and the disorderly conduct charges. Do I need to remind you we’re all bored?…

How Steve Pacinelli Gets a 76% Email Reply Rate

In this week’s debut episode of The BIG Marketing Podcast, Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells…

Why COVID Commercials Didn’t Connect

On this week’s episode, Dan and Merritt talk about why COVID commercials didn’t do well. Vincent Sharps from digital agency MindGrub joins…

Hiring and Working with an Agency

On this episode of The Big Marketing Podcast, Todd Harvey, principal and creative director at Mission Media, talks about hiring and working…

5 Reasons You May Not Be Getting Hired

On this episode: 5 reasons you may not be getting hired, mistakes you’re making when negotiating your salary, and guest Adam Bleibtreu,…