We pitched them a sharp, immersive video campaign that ended up doing exactly that— and a whole lot more.
Furthermore, this video campaign allowed Hunt A Killer to reopen two additional marketing channels— Youtube and over-the-top (OTT)— the latter of which went from zero spend to their third largest.
“Hackstone’s focus on testing got our immediate attention. Getting the film out to potential customers early and studying metrics to make improvements aligned directly with our ‘test and learn’ philosophy.” — Shawn McGehee, CMO, Hunt A Killer
In one quarter, Hackstone’s three-minute, flag-ship film produced:
$1M increased sales revenue
$10 CAC reduction
39% CTR increase
45 million unique brand impressions