In this week’s debut episode of The BIG Marketing Podcast, Steve Pacinelli, CMO of and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging.

We also talk about how easy it is to mess up authenticity and what you can do to make sure you don’t miss the mark- like so many companies do.

Email us your marketing questions, thoughts, and suggestions:

Listen now on Spotify