01.-

Context

Wicked Clothes is an online clothing company that puts “dark jokes on soft shirts.” They describe their humor as “goth meets dad jokes” and they had us at dad jokes. As well as some detailed KPI.

02.-

PROCESS

We produced a video campaign including a 4-minute anchor ad, A/B variations, re-target cut downs, social cuts, hard working assets, and direct-response cuts.

Testing, Concept, Production, Character Design, Compositing, Color, Sound Design, Ad Management

Wicked_Still_1

03.-

RESULTS

Compared to the metrics they were getting from another local agency, we increased their view rate by 125%, their CTR by 75%, increased their conversions by 105%, and doubled their ROAS.

105%

Conversion Increase

75%

CTR Increase

125%

View Rate Increase

9M

Impressions