Wicked Clothes
The Intern
Director
Hackstone
Type
Campaign
Lengths
:15 – 4:00
Client
Wicked Clothes
01.-
Context
Wicked Clothes is an online clothing company that puts “dark jokes on soft shirts.” They describe their humor as “goth meets dad jokes” and they had us at dad jokes. As well as some detailed KPI.
02.-
PROCESS
We produced a video campaign including a 4-minute anchor ad, A/B variations, re-target cut downs, social cuts, hard working assets, and direct-response cuts.
Testing, Concept, Production, Character Design, Compositing, Color, Sound Design, Ad Management
03.-
RESULTS
Compared to the metrics they were getting from another local agency, we increased their view rate by 125%, their CTR by 75%, increased their conversions by 105%, and doubled their ROAS.