:10 – :60
We saw an opportunity to go all in on synesthesia––the phenomenon where stimulation of one sense activates multiple senses. By stimulating someone’s visual senses, we can activate their taste memory and actually make them taste the snacks through their screen. It’s what causes you to pucker when you see a picture of a lemon.
The hard work was already done––a phenomenal product. We created a series of ads that showed the product’s texture using ultra-high-speed footage and macro lenses. At 1000 frames per second, we filmed cracker snaps and cookie pulls as closely as we could get.
We shot cookies into the air and projected crackers through waterfalls of salt. We tested and intermixed high-impact trigger footage such as butter, an almond milk vortex, and a larger-than-life mound of chocolate chips surrounded by cookie skyscrapers.
The key to this concept was asking three questions:
“Can you taste the product?”
“Can you feel the texture?”
“Is it fun to watch?”
Thank you, Emily! We wholeheartedly believe a video campaign should cost you nothing and make you money.