You spent a fortune producing a gorgeous company video. A bunch of guys with very expensive camera gear spent all day interviewing…
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The Surprising Opportunity With Local Commercials
Local TV commercials get a bad rap. If advertising were a family at Thanksgiving dinner, local TV ads would be the crazy…
WFH During COVID: Cut Yourself Some Slack
I started out writing a blog about how to stay productive and sane when working from home. Then the ‘tips for staying…
Looking Fab on Zoom: Tips from a Cinematographer
Welcome to 2020, where being quarantined at home due to the coronavirus is the “new normal.” Our homes used to be warm,…
Why Your COVID Messaging May Be Missing the Mark
America is under house arrest––without the ankle bracelet and the disorderly conduct charges. Do I need to remind you we’re all bored?…
How Steve Pacinelli Gets a 76% Email Reply Rate
In this week’s debut episode of The BIG Marketing Podcast, Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells…
Why COVID Commercials Didn’t Connect
On this week’s episode, Dan and Merritt talk about why COVID commercials didn’t do well. Vincent Sharps from digital agency MindGrub joins…
Hiring and Working with an Agency
On this episode of The Big Marketing Podcast, Todd Harvey, principal and creative director at Mission Media, talks about hiring and working…
5 Reasons You May Not Be Getting Hired
On this episode: 5 reasons you may not be getting hired, mistakes you’re making when negotiating your salary, and guest Adam Bleibtreu,…
If Your Video Campaign Doesn’t Lead With This, You’re Losing Money
Video marketing campaigns are most successful when they don’t feel like marketing campaigns. That means, people are most likely to remember them…