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Brand Building Through Video Marketing

Have you ever gazed out the conference room window on a Tuesday morning as your boss droned on about last year’s marketing…

Humor in Commercials

It’s not just you – (most) brands haven’t been good at being funny for a while.  We’ve lived in a cautious, at…

The Power of Music in Video

Let’s get one thing on the table up front: Using “Angel” to sell shelter dogs has to be one of the most…

TikTok Takeover: Crafting Short-Form Video Content that Converts

Long before the combative Congressional hearings and the Kia Boys were bragging (from behind bars) about going viral, there was a little…

The Power Of Storytelling In Video Marketing

  Look, even though we’ve talked about video storytelling before – like how to avoid navel-gazing, how not to build a temple…

Guide to Crafting Engaging Video Content on a Budget

If you’ve ever been lucky enough to fall head-over-heels in love, you may have once been the type (still, now – really?)…

Video Marketing Analytics

Remember the old days when you and your friends would set out on a road trip in your hand-me-down station wagon, nothing…

What To Know About AI Video Marketing

So many people seem to love to hate on AI. There’s good reason, of course. New technology brings unchartered territory rife with…

Top Tips For Video SEO

Oh, hey! Four seconds before you got here, what were you doing?  We aren’t stalking you … but because we know how…

How to Optimize Video for Mobile Devices

You don’t have to admit that you doomscroll – or admit if you don’t know what that means. We’re not here to…