Partnership for a Healthier America
Where Did You Go?
Director
Hackstone
Type
Campaign
Lengths
2:41
Client
Partnership for a Healthier America
01.-
Context
Partnership for a Healthier America relies on non-financial support from corporate America. But how do you make an ask when your product is so diverse?
02.-
Process
We created a meeting opener that was to trigger an emotional response from PHA’s mostly Boomer demographic. The film acted as a pattern interrupter to bring the client to a sentimental frame of mind before the ask.
