Have you ever gazed out the conference room window on a Tuesday morning as your boss droned on about last year’s marketing…
Category: Marketing
Humor in Commercials
It’s not just you – (most) brands haven’t been good at being funny for a while. We’ve lived in a cautious, at…
TikTok Takeover: Crafting Short-Form Video Content that Converts
Long before the combative Congressional hearings and the Kia Boys were bragging (from behind bars) about going viral, there was a little…
The Power Of Storytelling In Video Marketing
Look, even though we’ve talked about video storytelling before – like how to avoid navel-gazing, how not to build a temple…
Video Marketing Analytics
Remember the old days when you and your friends would set out on a road trip in your hand-me-down station wagon, nothing…
What To Know About AI Video Marketing
So many people seem to love to hate on AI. There’s good reason, of course. New technology brings unchartered territory rife with…
How to Optimize Video for Mobile Devices
You don’t have to admit that you doomscroll – or admit if you don’t know what that means. We’re not here to…
DIY Video Production vs Hiring Professionals
At Hackstone, we’re big on taking big swings. No pain, no gain, some say. When it comes to DIY video production, your pain tolerance…
Top Video Marketing Techniques for 2024
2024 is giving ROF: We don’t know if we’ll be laughing or rolling on the floor in a primal scream therapy session…
The Surprising Opportunity With Local Commercials
Local TV commercials get a bad rap. If advertising were a family at Thanksgiving dinner, local TV ads would be the crazy…